Here is your midweek jetpack of Amazon seller news, updates, and other useful clicks for your e-commerce business…
$12.7 Billion for Prime Day
Did your sales blast to the moon this past week? Consumers purchased more than 375 million items during last week’s Prime Day event. Let’s hope they all arrive safe and sound.
Here are some Prime Day 2023 Highlights:
- Amazon reeled in $12.7B in sales, bringing in 6.1% more revenue than last year.
- Prime members purchased over 375 million items worldwide and saved more than $2.5B on several deals.
- The average customer spend rose to $54.05 from $52.26 last year.
- According to Adobe Analytics, online shoppers used 20% more “buy now, pay later” credit than they did last year. They used more than $927M from BNPL lenders on July 11, accounting for 6.5% of all orders placed that day.
- Home, Fashion, and Beauty were the top-selling deal categories.
- Adobe Analytics also reported that Amazon app usage soared during Prime Day. Prime Day 2023 saw a whopping 455% increase in installs compared to Prime Day 2022.
- Marketplace Pulse reported that Prime Day-related content in TikTok got hundreds of millions of views over the two-day event. Videos tagged with #primeday, #primeday2023, and #amazonprimeday2023 were viewed at least 400 million times on TikTok in a span of 48 hours.
We hope you got a nice slice of that pie.
Jump on Sourcing Back-to-School Items
Amazon recently debuted its 2023 back-to-school campaign video featuring “Fresh off the Boat” actor Randall Park.
The campaign encourages parents to spend less on school supplies by taking advantage of Amazon’s Back-to-School shopping guide.
According to an annual survey, back-to-school spending this year is expected to reach $41.5B – up from $36.9B last year.
It might be worth it to start combing through sales and deals from big box stores for school supplies, and maybe even creating some unique bundles of commonly used items.
GiftAMeal Wins Amazon’s 2023 Business Grant
GiftAMeal, a mission-driven local marketing program for restaurants that has provided over 1 million meals to families in need, was chosen as the grand prize winner of Amazon’s 2023 Business Grant. Besting 15 other semi-finalists, GiftAMeal won the $25,000 grand prize for its hunger-fighting program.
Regarded as one of the most innovative and disruptive businesses in the US, GiftAMeal runs a cause marketing program which turns restaurant photos into food. The program is free for restaurant patrons and is funded by restaurants as a form of philanthropic marketing.
“We are extremely grateful to be named the winner of Amazon’s Business Grant this year. We plan to use these funds to support our mission to get GiftAMeal in as many states as possible,” says Andrew Glantz, Founder & CEO of GiftAMeal. “This accomplishment is immensely important to our company, and it would not have been possible without the support and dedication of our wonderful team.”
Read the full story here.
Amazon Competitors Shein & Temu in Hot Water “Copying Entire Amazon Storefronts”
Emerging Amazon competitors Shein and Temu will find themselves entangled in tough legal battles in the coming months.
A lawsuit filed by three designers in a California court accuses Shein of maintaining its market edge by engaging in “egregious” copyright infringement. The three designers claim that their product designs were stolen, copied, and sold by the Chinese fast-fashion site.
What makes this lawsuit particularly damaging is that it qualifies as a RICO case because it claims that Shein runs a business model in which copyright infringement is an integral part of its efforts to produce 6,000 products daily for its customers.
Meanwhile, a number of copyright infringement lawsuits alleges that Temu sellers are now copying entire Amazon storefronts and listings, causing the sales of affected Amazon sellers to significantly decline.
According to some Amazon sellers, they have discovered that their products are being sold very cheaply in Temu, and that the sellers of these imitations have also copied their product photos, descriptions, and keywords from their Amazon listings.
It will be interesting to observe how these lawsuits are going to affect Shein and Temu, both of which have been making an aggressive run in challenging Amazon’s ecommerce supremacy. Stay tuned.
AI Caramba! This Week in AI + Ecomm
- ChatGPT saw its first-ever user decline in June, with mobile and desktop traffic down nearly 10% from the prior month.
- Also, according to reports, 14 major companies, including Amazon and Apple, have restricted employees from using ChatGPT.
- The Federal Trade Commission (FTC) is investigating OpenAI for possible violations of consumer protection law, specifically in its handling of personal data, potential to give users inaccurate information, and its risk of harm to its users.
- $4.1 billion OpenAI rival Anthropic has debuted its new AI chatbot and opened it to the public.
- Global payment solutions provider Checkout.com releases Identity Verification, an AI-powered product which businesses can use for frictionless, compliant, and fast customer identity verification.
Important Amazon Updates for Yo’ Bad Seller Self
New Amazon Payments Repository
Amazon has just introduced the Amazon Payments Repository which gives you easy access to all Amazon Payment-related reports.
On this page, it is possible to:
- Make a request for a Date Range report which shows you a detailed transaction list or a summary view of your income, expenses, taxes, and transfers for any preferred time period.
- Add custom tags to reports to make them easily searchable at a later date.
- Automate the generation of Date Range reports by schedule, and modify or cancel reports previously scheduled.
- Track the status of a previously requested report.
Click here to learn more about the Amazon Payment Repository.
New Video Course on Digital Advertising
Amazon has just released a new video course on the basics of digital advertising. Titled “Understanding the Foundations of Digital Advertising,” the course covers how digital ads are created and displayed, common terms, features, and metrics that you can maximize for effective advertising campaigns.
This Week in Seller School…
Here is a roundup of learning resources for this week:
- Tools and Shipping Supplies for Amazon FBA Sellers by Clear the Shelf
- How to Liquidate Amazon FBA Inventory (Updates) by AMZ Advisers
- How to Sell on Amazon Japan: Getting Started by eComEngine
- Amazon Seller SOP: How to Use a Flat File to Update Your Product Listings Title and Bullets by Amazing at Home
- Amazon DSP – Demand Side Platform Do’s and Don’ts by Orange Klik
- The Dynamic Duo On Their Way To 8 Figures From Domestically Sourced Products by Seller Sessions
Upcoming Seller Events📍
Here are a few upcoming industry events that you might be interested in. Slick that hair back and start mingling, playa!
Amazon Ads Webinar: Optimize Campaigns with Negative Targeting (July 25, 2023, 2:00 PM EDT) – Virtual
“Get real-time tips and techniques for using negative targeting to optimize Sponsored Products and Sponsored Brands campaigns.”
GEE’s Ultimate Hack Series (July 27, 2023)
This event will provide you with quick wins you can implement to ensure that your business continues to grow and sales keep increasing.
eTail East (August 21 – 24, 2023) – Boston, MA
A 4-day ecommerce & omnichannel conference designed to help you increase the profits from your business.
White Label World Expo NYC (August 29-30, 2023) – New York City, NY
“Boost your product line into an industry-leading brand.”
AMZ United (August 31, 2023) – Newark, New Jersey
The premiere wholesale-focused Amazon conference.
Amazon Accelerate (September 13-14, 2023) – Seattle, Washington
Amazon’s premiere annual seller conference.
Seller Velocity Conference (October 11-12, 2023( – New York City, NY
2 days focused on optimizing performance to drive brand growth.
Other Quick Clicks
- Amazon partners with Staples to add nearly 1,000 drop-off locations for customer returns
- Amazon deliveries made by Rivian EVs surge to 150M
- Two solar projects come online in Kentucky to support Amazon operations
- Could Dish and Amazon redefine the future of wireless?
- Judge recommends awarding Amazon $425K in trademark infringement lawsuit
Thank you for reading. If you have any questions, comments or violent reactions, let us know below!
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