Every other week, we share quick bites of Amazon seller news, tips, and other goodies. Here is a quick roundup of seller snacks to munch on:

Amazon Launching Direct From China Marketplace

Maybe delivery speed isn’t everything…

Borrowing the wisdom employed by Temu, Shein, and Ali Express that a good number of customers are willing to pay less and wait longer for their items, Amazon is launching a direct-from-China marketplace. The marketplace, which will carry low-priced, slow-shipping items, will be on a separate section in Amazon’s website and mobile app.

Will Amazon’s gambit pay off?

Amazon Quietly Testing Virtual Storefronts

As part of its ongoing efforts to enhance customers’ digital shopping experience, Amazon has been conducting experiments on virtual storefronts in its marketplace. Experimentation has included curated virtual home tours and virtual storefronts for big brands like Lego and Star Wars.

Check out a virtual storefront here.

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There are a few spots that just opened on our Mars-44 list. First come, first serve. Join here.

Amazon US Marketplace Sales 3x More Than Other Top 4 Marketplaces Combined

According to Marketplace Pulse, Amazon is the largest marketplace in the US, selling three times more than the other four marketplaces in the Top Five combined. Total 2024 sales projections are as follows:

Amazon Turns 30

On July 5, 1994, Jeff Bezos filed the papers to incorporate Amazon Inc. Since, it’s been a story of explosive expansion, innovation, and reinvention for “The Everything Company.”

Amazon’s massive success over the last 30 years has imparted three key lessons for entrepreneurs:

Identify big demographic and technological trends before the competition.
Build businesses around those trends and move aggressively towards them.
Be willing to pivot and chase new demographic and technological trends when conditions change, as they always will.

Amazon Bots Strike Again

Sellers are again in an uproar as Amazon bots falsely flagged listings. Sellers reported that bots were misidentifying products in categories such as sporting goods, shoes, toys, clothing, candy, books, and the like and included them in takedown notices.

Amazon has already acknowledged the issue, and have instructed sellers who have received takedown notices to NOT acknowledge the violation as the listing will be taken down, and instead make an appeal. Amazon also posted instructions on how to appeal your live plant and seed violation.

Tomfoolery!

OA News, Tips, & Tricks

Rabbit Trailing – in this thread on X, Chris Grant shares his playbook on “rabbit trailing”, a sourcing method that guarantees you’ll never run out of profitable products to sell on Amazon.
“Back-to-School” Selling – in this thread on X, @flips4miles shares 10 Back-to-School selling tips every seller must know.
Make Money Together with Amazon – in this thread on X, @alloutamazon shows how you can make tons of money on a product even if Amazon is on the listing.
Boring Products – in this thread on X, @fieldsofprofit shares three “boring” product types that can net you great profit on Amazon.

Important Amazon Seller Updates

Upcoming Webinar for Amazon Resellers: Amazon will be holding a webinar for Amazon resellers of all levels on July 10,11 and 12. Topics to be discussed will include best practices for matching products to existing listings, applying to sell in restricted categories and brands, and suggesting edits on a product detail page. Amazon will also be providing an overview of automated pricing and best practices for Featured Offer Placement. After the session, there will be a Q & A session with Amazon experts. Register for the webinar here.

New “Send It Again” Feature: Amazon’s new “Send It Again” feature allows you to replicate SKUs and quantities from previous FBA shipments with just one click, making the replenishment of your FBA inventory much more easier. Click here to learn more about this new feature.

This Week in Seller School

Blog Posts

The Hidden Fees in FBA Refunds: What Amazon Sellers Need to Know by GETIDA
Amazon Seller Central: Every Seller’s Tool Cheat Sheet by My Amazon Guy

Podcasts

The Only Thing Better than Higher Profits by Full-Time FBA
Top Tips from 6-9 Figure Sellers for a Successful Q3 and Q4 by The Next Amazon Top Seller

Other Quick Clicks

Thank you for reading. If you have any questions, comments or violent reactions, just hit “reply.”

Let’s make kajillions!

Heath, Jason, and the FBALeadList team

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Amazon direct from China marketplace