We share quick bites of Amazon seller news, tips, and other goodies every other week. Here is a quick roundup of seller snacks to munch on:
1 Million New Amazon Sellers in 2024
Marketplace Pulse reports that 900,000 sellers joined Amazon in 2024 across 22 global marketplaces. Over the past four years, Amazon has welcomed four million new sellers, indicating sustained interest despite growing challenges like increased competition and higher fees.
Nearly 2,000 new sellers join daily, driven by Amazon’s dominant e-commerce market share. The platform’s vast reach makes it difficult for sellers to match success on alternative marketplaces.
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Important Amazon Seller Updates Fo Yo’ Bad Self
No More Prep Service for Sharp Products
Amazon will no longer be offering prep services for sharp products starting April 14, 2025. After this date, sellers will be required to prep the end-to-end packaging of all products before sending them to Amazon.
Amazon has just launched the Inventory Defect and Reimbursement (IDR) portal which will allow you to easily manage all your inventory-related defects and reimbursements within warehouse lost, warehouse damage, and customer returns. Access the portal here.
360-Degree Image Experience To Be Phased Out
The 360-Degree Image Experience on product listing pages was phased out on January 20, 2025. Instead, sellers can upload 3D models to their listings and experiences, such as View in 3D, View Your Room, and Virtual Try-On.
Conversion Path Reporting Now Available on UI
According to this LinkedIn post, Amazon’s Conversion Path Reporting is now available on UI. This tool is like a map that shows how your ads help move toward making a purchase. Here’s a full guide on the new tool.
AI Adoption: Key Trends for 2025
AI is poised to move beyond experimentation this year, driven by expanding tools, enterprise applications, and improved workflows. Key developments include:
- Evolved Search Capabilities: AI is transforming search engines with multimodal capabilities spanning text, image, and video. Brands must optimize for AI-driven search, shifting focus from traditional keywords to more nuanced engagement metrics like impressions and micro-conversions.
- Enhanced Ethical Governance: Increased AI adoption will demand greater transparency and responsible practices. Brands must address critical concerns around copyright, bias, accuracy, and privacy to maintain consumer trust while driving innovation.
- Specialized Enterprise AI: Industry-specific AI models are becoming more accurate and efficient, particularly in sectors like healthcare and finance. These targeted solutions are making AI more accessible and valuable for enterprises.
- Open Source AI Momentum: Open source models are gaining traction, offering improved affordability, transparency, and data protection. This trend could lower barriers for startups and accelerate technological innovation.
- AI-Driven Branding Strategies: Emerging AI technologies are reshaping consumer interactions, compelling brands to reimagine their approach. Success will increasingly depend on creating brand names that are memorable, clear, and distinctive in AI-mediated spaces.
Amazon Crashes Walmart’s Retail Ad Party
Amazon has introduced a new Retail Ad Service that allows retailers to display targeted ads on their own digital storefronts. Powered by Amazon Web Services, the platform enables retailers to generate additional revenue while keeping transactions on their websites.
Key Differentiators:
- Offers more flexible ad placement compared to Walmart Connect
- Allows third-party retailer site integration
- Leverages advanced personalization and broad audience reach
- Currently in beta with partners like iHerb and Oriental Trading Company
Unlike Walmart’s closed ecosystem, Amazon’s service provides retailers with more expansive advertising options. The platform offers sponsored products, display ads, and video ads, appealing to retailers with diverse marketing goals.
Choosing between Amazon and Walmart’s ad platforms depends on a retailer’s target audience, objectives, and technical infrastructure.
Read the full article here.
OA News, Tips, & Tricks
- $ea$onal Products – Did you know you can make serious bank with seasonal products all year round? Here’s the blueprint.
- Be Ready for Tax Season – Be prepared for the most unpleasant time of the year. This interview with tax expert Chris Potter may be a year old, but the info you’ll get here is still solid and applicable this year.
- Target Locked – Target owns 49 brands, and you can sell them on Amazon at a handsome profit. Here’s how.
- Thousands of Qualified Products… At Your Fingertips – What if there was a way to create a database of qualified products under any brand? Fire up Keepa and check out this guide.
- 2024 Post-Mortem – the first month of 2025 is almost done, and if you haven’t done a 2024 year-end review to prepare your business for 2025, you should! Learn how to do it properly for your OA business here.
This Week in Seller School
Blog Posts
- The Best Strategies to Clear Holiday Overstock on Amazon by Seller Snap
- Export Central: Amazon’s Solution for Cross-Border Selling by SellerEngine
- How to Get Ungated for Amazon Grocery by Ecomcrew
Podcasts
- Amazon’s FBA Policy Overhaul: What Sellers Need to Know by eCommerceChris
- Trump’s Tariffs Are Coming: What Amazon FBA Sellers Must Do to Survive by My Wife Quit Her Job
Other Quick Clicks
- Amazon to end “try before you buy” service
- QuickBooks to be preferred partner integrated in Amazon Seller Central
- Amazon trials biobased delivery bags in Spain
- Amazon suspends drone delivery in Texas, Arizona
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