Is Amazon surge pricing incoming?

Every other week, we share quick bites of Amazon seller news, tips, and other goodies. Here is a quick roundup of seller snacks to munch on:

Is “Surge Pricing” Coming to Amazon?

Amazon recently issued a patent that hints at the potential for dynamic pricing on its platform according to Ryan Mulvany of Quiverr.

This could enable real-time price adjustments based on demand, trends, and market conditions––similar to Uber’s pricing. While not identical to surge pricing, it may lead to higher prices during peak shopping periods or for in-demand items. The implementation timeline and impact on shoppers and sellers remain uncertain.

Read the post here.

 

Informative ASF Jungle Scout Reports

We’re huge fans of Jungle Scout reports, and we recently found three of them which you’ll love:

 

Another Kinky Prime Date

As you know, prime date events just keep popping out of the ether and kissing your neck softly over and over again. Amazon’s Prime Big Deal Days (could this name be any more cheesy?) is happening on October 8-9.

A couple of things make this year’s date a little different:

  • Amazon is actively encouraging shoppers to use Rufus, its gen-AI conversational shopping assistant to find deals, selecting the perfect gift, and getting answers for their shopping questions. If you aren’t familiar with Rufus, make sure to scroll down to the Seller School section to learn how to prepare for it and the changes it will bring to the Amazon marketplace.
  • Amazon recently announced that it has hit its fastest Prime delivery speeds so far this year, with more than 5 billion items arriving the same day or next day globally. More velocity = more sales.

 

Amazon Hammering Bad Seller Ass

Amazon’s Counterfeit Crimes Unit (CCU) filed a lawsuit against bad actors who filed for and obtained invalid trademarks they used to gain access to Amazon’s Brand Registry, and who submitted numerous false infringement notices to have Amazon selling partners and their listings removed from the store.

The lawsuit also includes an attorney who breached the USPTO’s rules of conduct, and a company that profited after providing assistance to the bad actors.

The CCU has pursued over 21,000 bad actors through litigation and criminal referrals since its founding in 2020. Amazon employs advanced technology and human investigators to protect customers, selling partners, and brands from counterfeits and fraud.

 

OA News, Tips, & Tricks

  • FBM Template – FBM season officially kicks off on December 1, and if you want to make sure your shipping templates are set up correctly, click here.
  • The Best-Selling Products on Amazon per Category – click here to view a list of the top best-selling product categories, top subcategories, and top-performing products.
  • 12 Secret Discount Methods – discount stacking is the best way to increase your profits in OA. Click here to discover 12 secret discount methods used by $1M+ Amazon sellers.
  • Prep Center Dilemma – are you balking at the idea of using a prep center? Not using one may actually be costing you a significant amount of dollars. Click here to find out why.
  • Dealing with “Inauthentic” Complaints – with the volume of products OA sellers offer, it’s almost inevitable that eventually you’ll have to deal with proving the authenticity of your product. Here’s a great guide from a seller who has successfully dealt with a CSM review.

 

Important Amazon Seller Updates

Launches from Supply Chain by Amazon and Buy with Prime and MCF Expansion

At Amazon Accelerate, Amazon announced updates and expansions to these programs and services:

Supply Chain by Amazon Updates:

  • The Amazon Fully-Managed Option (for US sellers) – this option fully automates the supply chain process, from pickup to Amazon fulfillment.
  • Multi-Channel Distribution for Amazon Warehousing and Distribution (AWD) – enables multi-channel sellers to consolidate inventory in a single AWD pool for increased cost-efficiency.

Buy with Prime and Multi-Channel Fulfillment – New Capabilities:

  • Paypal Payment Option with Buy with Prime – Prime shopping benefits through Paypal checkout may now be offered by sellers to their customers.
  • New Advertising Solutions through Buy with Prime and MCF – sellers can now drive traffic to their Buy with Prime enabled offerings with Amazon Demand Side platform, Google Shopping Ads, and TikTok Ads.

New Amazon Shipping Mobile App – with the new Amazon Shipping mobile app, sellers can now manage all their shipping processes at the palm of their hand.

Veeqo Profit Analyzer – Amazon sellers who use Veeqo can now track their profits and key costs in this all-in-one dashboard.

Embedded Third-Party Apps – later this year, Amazon will be testing embedding third-party apps within Seller Central for easier access and personalization,

New Generative AI Capabilities and Brand Analytics Tools

At the closing of Amazon Accelerate, Amazon touted the launch of new generative AI capabilities and brand analytics tools:

  • Project Amelia – currently available in beta release to a handful of US sellers, Project Amelia is an all-in-one, AI-powered selling assistant that can offer personalized recommendations and selling strategies based on your business needs as well as provide sales data and other business insights.
  • AI-Powered Product Titles – this new AI feature works in the background and identifies keyword patterns to craft effective product titles that resemble customers’ search terms.
  • AI-Powered Video Generator – available in 2025, the AI-powered Video Generator adds motion to product images for products sellers choose to advertise.

Available later this year:

  • Customer Journey Analytics – enables sellers to optimize their customers’ shopping experience by identifying trends and pain points to address and optimize.
  • Enhanced Audience Tailoring – this new feature enables sellers to offer their customers tailored promotions that reflect their interests and purchase history.
  • Business Planner – is an intuitive dashboard that helps sellers identify the biggest opportunities for sales growth and profitability.

Offer Prime Exclusive Discounts to Drive Sales – sellers can utilize Prime Exclusive Discounts to drive sales for Prime Big Deal Days 2024. These discounts can be offered for both Prime and non-Prime offers, and on single products or on a set of products. Click here to get started.

 

This Week in Seller School

Blog Posts

  • Amazon Competitor Sabotage: What to Watch out for in Q4 by eComEngine
  • Prime Big Deal Days: What Sellers Need to Know by Seller Engine

Podcasts

YouTube

  • Amazon Rufus and Google AI: How to Prepare for the Biggest Change in Ecommerce by Omni Talk Retail
  • Amazon Suspension Trends: How to Navigate Amazon’s Internal Teams by ecommerceChris

 

Other Quick Clicks

 

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