Every other week, we share quick bites of Amazon seller news, tips, and other goodies. Here is a quick roundup of seller snacks to munch on:

$277 Billion This Holiday Season

Salesforce predicts US holiday sales will grow to $277 billion in 2024.

According to Practical Ecommerce, the 2023 holiday total in the US was $222 billion. $277 billion is a projected 24.7% increase.

2024 Holiday Shopping Trends and Predictions:

TikTok sees 24% increase in shoppers making purchases since April 2024.
Two-thirds of shoppers are waiting for Cyber Week to make big purchases.
Global average discounts to peak at 28% during Cyber Week
U.S. average discounts expected to reach 30%
AI is projected to influence 18% of global holiday orders, worth $201 billion.
53% of shoppers are interested in using AI for gift inspiration.
Buy Online, Pick-up In Store (BOPIS) is expected to drive 33% of global online orders the week before Christmas and during Boxing Week.

Data Source: Salesforce analyzed 1.5 billion global shoppers across 64+ countries, focusing on 12 key markets.

20,000 OA Leads via Manual Sourcing

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AI Holiday Predictions Bonanza

AI tools Chat GPT (Open AI), Grok 2-Beta (X), and Gemini (Google) were fed this prompt to come up with five holiday predictions for 2024:

“Based on historical data and recent projections, make five bold predictions about the 2024 holiday shopping season for an audience of retail and ecommerce professionals.”

Here’s what Chat GPT came up with:

AI-driven personalization will skyrocket conversion rates by up to 30%.
Social commerce will account for almost 20% of all online holiday transactions.
Retailers who offer carbon-neutral shipping, recyclable packaging, and sustainably sourced products can expect a 25% increase in sales.
Omnichannel fulfillment will dominate, with same-day delivery as the norm.
70% of holiday ecommerce transactions will occur on smartphones.

Curious about Grok 2 and Gemini’s holiday predictions? Click here.

Upcoming Seller Event 📍- Christmas Seller Meetup in Orlando with Chris Grant

Networking is crucial for building long term success in business and in life. For every successful business, there is usually a mentor, teacher, friend, or other outside influence.

Chris Grant (@cleartheshelf) is hosting another Orlando Seller Meetup around Xmas on December 5 with @sidehustlenetwork.

Keep it kinky…

OA News, Tips, & Tricks

Skincare Product Trends – Amazon’s Beauty category is one of the easiest and most profitable categories to sell in. This report reveals the latest keyword and search trends for skincare products on Amazon.

Maxed Markets and Great Product Opportunities – X user @alloutamazon dropped some great tweets this week that can really help with product sourcing:

Entering Maxed Markets – buying into maxed markets can be a win big-lose big situation. In this post, he explains when relying on a temporary market works and when it doesn’t.
Great Product Opportunity – in this post, he details how to find products Amazon is currently in stock on, ranked within the top 50k of their category, and the buy box is third-party owned.

Important Amazon Seller Updates

Amazon Introduces a More Robust Feedback System

Amazon is changing the way they collect seller feedback on support associate interactions..

You can now provide your feedback every time you exchange emails with Amazon support associates, even before your case is fully resolved. You can rate support received, and provide detailed accounts by clicking the survey link in the Amazon email.

Faster MCF Order Deliveries

Amazon has made faster delivery speeds for Multi-Channel Fulfillment orders available at no extra cost:

Standard delivery – now three business days (previously five)
Expedited delivery – now two business days (previously three)
Priority delivery – DISCONTINUED (new orders for priority delivery will be charged the expedited delivery rate)

Updated Maximum Durations for Coupons

Effective September 5, the 90-day duration for the three different classes of coupons will be changed to the following:

Standard coupons – 30 days
Reorder coupons – 180 days
Subscribe & Save coupons – 365 days

Coupons issued before September 5 will not be affected by the update.

Showcase Products with 3D Models

Brand-registered sellers can now showcase their products from all angles by uploading 3D models to their product listings.

Product categories that currently support 3D content include:

Home
Furniture
Consumer electronics
Shoes
Eye-wear categories

This Week in Seller School

Blog Posts

Stats and Strategies for Prime Day, Black Friday, and Cyber Monday by Jungle Scout
Amazon FBA Inspection: A Comprehensive Guide by sellerapp

Podcasts

11 Top Sellers’ Must Avoid Products in 2024 by The Next Amazon Top Seller
Counterproductive Amazon Appeal Strategies by eCommerce Chris

Other Quick Clicks

Thank you for reading. If you have any questions, comments or violent reactions, just hit “reply.”

Let’s make kajillions!

Heath, Jason, and the FBALeadList team

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$277 billion for Santa