Every other week, we share quick bites of Amazon seller news, tips, and other goodies. Here is a quick roundup of seller snacks to munch on:
Amazon Deploys More Drones to Deliver Packages
Amazon is expanding its Prime Air drone delivery service in the US to Italy, the UK, and an additional US city by the end of 2024. The service, which delivers packages weighing up to five pounds in one hour or less, will introduce a new MK30 drone model. This model is capable of flying farther, operating in more diverse weather conditions, and running more quietly than previous versions.
As a seller, this is exciting because faster shipping times and expanded market reach will create more sales and new customer bases.
Remember, e-commerce is still in its infant stages. Keep learning and establishing yourself in different marketplaces and the sky may no longer be a limit…
Yeehaw.
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FTC Announces Final Rule Banning Fake Reviews and Testimonials
The Federal Trade Commission has announced a final rule on fake reviews and testimonials. The rule enables the agency to reinforce enforcement, penalize violators, and deter AI-generated fake reviews.
The final rule prohibits:
- Fake or false consumer reviews, consumer testimonials, and celebrity testimonials
- Buying positive or negative reviews
- Company-controlled review websites
- Review suppression
- Misuse of fake social media indicators
In summary: don’t be a bad little boi or girl.
#Summerween – Halloween Season Now Starts in August
According to data compiled by Granularity, #summerween is pushing the spooky season into summer, and retailers are launching Halloween items as early as July to meet consumer demand.
Consumer trends on Amazon definitely confirm this:
- In 2019, sales of Halloween items peaked in the last week of September.
- In 2021 and 2022, peak sales started two weeks earlier than each week prior, with more sales happening in August.
- In 2023, sales had moved yet another week earlier compared to 2022, most of them occurring in mid-August.
- In 2024, shopping for Halloween items started heating up in early August.
If you are into holiday-themed selling, it’s time to put that cape on.
July Prime Day Conversion Rates per Category
Here is an interesting graph from Levanta which shows conversion rates per category:
The top 5 product categories are:
- Clothing, Shows, and Jewelry (36.81%)
- Office Products (16.70%)
- Industrial (15.28%)
- Health and Personal Care (11.94%)
- Arts, Crafts, and Sewing (11.74%)
Click here to view the full report.
Toy Trends You Should Know
Q4 is right around the corner, and we all know that Toys & Games is one of the hottest categories on Amazon during this time.
In this report, Jungle Scout provides you with the latest data for games, electronic toys, board games, card games, electronic pets, and the like in this category. The report also explores top brands like Hasbro, Tamagotchi, Exploding Kittens, and more.
Check it out.
OA News, Tips, & Tricks
Updated Amazon Sales Rank Chart – The Amazon Sales Rank chart is one of the most useful sourcing tools you can have in your arsenal. Click here to see the August update from Chris Grant.
Auto-Ungate Products – Want a list of 100+ brands you can get ungated in with NO INVOICE needed? Check out this post on X from @flips4miles.
What to Sell in September? – Click here to know the 5 best products to sell on Amazon in September.
How to Source Multipacks – @alloutamazon shares great strategies for sourcing multipacks in this post on X.
Avoiding Order Cancellations – tired of getting your OA orders canceled by retailers? Click on this post on X from @alloutamazon and get your hands on his great guide.
Important Amazon Seller Updates
Prime Big Day Deals, Black Friday, and Cyber Monday Inventory Deadlines
To ensure that your products are Prime Badge-ready during these holiday deal events, make sure that your FBA inventory arrives at US fulfillment centers on these dates:
- Prime Big Deal Days: September 13
- Black Friday and Cyber Monday: October 19
Amazon just introduced the Prime Exclusive Discount Fee, which will be charged to sellers for running Prime Exclusive Discounts during “US deal events.” These will include Prime Big Deal Days in the fall, and other high-traffic times such as Black Friday, Cyber Monday, etc…
The fee, which took effect on August 14, will be a flat $50, regardless of the number of products a seller includes in the Prime Exclusive Discount.
New Requirement for Amazon-Optimized Shipment Splits
To avoid inbound placement fees, sellers must now ship at least five identical boxes or pallets in the same shipping plan to be able to use the Amazon-Optimized Shipment splits.
To see the update, click here and scroll down to the section “How Do I Receive the Amazon-Optimized Shipment Splits Inbound Option?”
Simplify Your Transportation Plans with Carrier Performance List
Amazon has launched the Prepaid Carrier List to help sellers easily choose reliable transportation providers for their shipments to Amazon fulfillment centers.
Updates to International Returns
Effective September 16, international sellers without a default US return address will be required to issue a returnless refund or provide a prepaid international return shipping label within two days of a return request.
When a customer makes a refund, sellers will receive an email notification and may upload a return label on the Manage Returns Page in Seller Central when they click Authorize Request.
This Week in Seller School
Blog Posts
- Navigating Regulatory Compliance: Data Privacy Challenges for Amazon FBA and FBM Sellers by My Amazon Guy
- How to Use Amazon’s SKU Economics Report by eComEngine
Podcasts
- Our Top Tips on How to Deal with Amazon’s Low Inventory Fees by The Next Amazon Top Seller
- The Right Mindset for Scaling an Amazon FBA Business by Full-Time FBA
YouTube
- Understanding Amazon’s Definition of a Dispute by eCommerceChris
Other Quick Clicks
- Nike announces multi-year partnership with Lego
- Amazon turns to subscription model in fresh push for grocery market
- Amazon’s ad business surges amid ecommerce slowdown
- 50% of Amazon Prime, Walmart+ subscribers step up during sales events
Thank you for reading. If you have any questions, comments or violent reactions, just hit “reply.”
Let’s make kajillions!
Heath, Jason, and the FBALeadList team
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