Every other week, we share quick bites of Amazon seller news, tips, and other goodies. Here is a quick roundup of seller snacks to munch on:
Amazon Turns to AI to Reduce Returns
Amazon is now utilizing AI to scan purchased goods for defects prior to being shipped to shoppers.
Dubbed Amazon PI (Private Investigator), the AI model utilizes generative AI and computer vision technologies to uncover not only damaged products, but also issues like wrong color or size before products are shipped to customers.
They are also currently developing an AI model which can identify the root cause of negative customer experiences, and are making the defect data accessible to sellers.
Registration Now Live for Amazon Accelerate 2024
Registration for Amazon Accelerate 2024 is now LIVE.
Amazon’s premiere selling partner conference will be held from September 17 to 19 in Seattle and will provide attendees the opportunity to hear about the latest product announcements, network with peers, workshop, and receive valuable in-person support from Amazon experts.
Register here.
Is Your Listing Ready for Amazon Cosmo?
Amazon search is about to make the shift from its current keyword method of ranking to the utilization of AI ranking technology.
Dubbed Amazon COSMO, this AI ranking system anticipates customer intentions, takes context behind the search and previous behavior to predict purchasing decisions to show exactly WHAT THEY WOULD LIKELY BUY rather than match keywords to products.
Econtent Inc has created a really cool AMZ COSMO audit tool on Chat GPT, and will give you a clear idea on how to optimize your listing for Amazon COSMO.
It’s going to be really hard to tell if any of the suggested modifications actually help until after the switch is made. But, it’s worth playing around with…
OA News, Tips, & Tricks
Nike Open Again for New Sellers: Great news! Nike is open once again for new sellers…with new requirements. According to this post on X, new sellers will now have to fulfill a combination of ungating requirements and identity verification.
Beat Tanking Price: Tanking prices is one of the biggest concerns of OA sellers, and in this thread, @cleartheshelf shares his formula for fighting back against tanking prices.
Take a Second Look at ‘Unprofitable” Products: Don’t be too quick to disregard products which you deem as “unprofitable.” In this thread, @alloutamazon explains how to dig deeper into products which at first glance seem unprofitable.
Important Amazon Seller Updates
New FBA Inventory Age & Excess Analytics Page – Amazon recently launched the FBA Inventory Age & Excess Analytics page which shows you:
- A summarized view of how your aging inventory levels are trending over time
- How other metrics like FBA sales and aged inventory surcharge matchup with your aging inventory
- A summary of excess inventory recommendations and aged inventory surcharge matchup with your aging inventory
New Feedback Manager Insights – Amazon has updated the Feedback Manager tool in Seller Central. You can now view your seller-fulfilled customer service performance across three critical insights: contacts, response time, and buyer sentiment.
New Beta Feature in Campaign Builder: Product Listing Quality – currently in Beta mode, the Product Listing Quality feature assesses your listings and provides insights on their click potential, helping you understand if your product is ready for launch.
New Customer Review Insights – the new Customer Review tab of the Explorer has been updated to include the following insights:
- Review Trends – shows shifts in customer sentiments over the last six months
- Parent ASIN insights – provides an overview of customer sentiment for ASINs with multiple variations
- ASIN Benchmarking – compares your product’s star rating to the category average star rating.
- Topic Drilldown – shows you frequently mentioned subtopics in reviews
This Week in Seller School
Blog Posts
- How Amazon’s New FBA Returns Processing Fee Affects You by eComEngine
Podcasts
- Don’t Let Products You Don’t Sell Get You In Trouble by eCommerceChris
- How Much Should You Pay Yourself in Your Amazon FBA Business by Full-Time FBA
- FBA or FBM: Insights from 11 Top Amazon Sellers by The Next Amazon Top Seller
Upcoming Seller Event 📍- AI Tech in the Amazon Space
ASGTG will be hosting “Powered by AI” on July 31, 2024 at Kol Yaakov Hall in Brooklyn, NY.
The event will focus on the utilization of AI technology in the Amazon space.
Check it out here.
Other Quick Clicks
- Amazon hails FAA permission to expand delivery by drone
- Walmart launching sale ahead of Amazon Prime Day
- Does Amazon actually check returns? Here’s the real answer
Thank you for reading. If you have any questions, comments or violent reactions, just hit “reply.”
Let’s make kajillions!
Heath, Jason, and the FBALeadList team
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