Here is your midweek jetpack of Amazon seller news, updates, and other useful clicks for your e-commerce business…
Happy Black Friday bonanza! May your sales reach the moon.
Automated AI F*ckery on Listings
Hopefully AI will end up being something that actually helps improve listings, but growing pains are always evident. A few sellers have been reporting automated emails from Amazon piloting a new program that automatically updates your listing with recommended improvements.
The problem is that AI seems to be changing the listing copy, bullets, keywords, and more without proper time for sellers to review and respond. Some changes have been stripping the listing of bullets and keywords all together.
Keep an eye out for similar notifications and beat down the gremlins before they attack!
Lex Fridman <3 Bezos Collaboration
Lex Fridman has been one of the most significant minds of recent years to interview world thought leaders, entrepreneurs, politicians, and more about intense, important subjects that need attention.
Today, he posted that he’s been hanging out with Jeff Bezos and had some really warming things to say about him.
Look like a podcast is on the horizon. We’ve been waiting for an interview like this with Bezos FOREVER. Good times.
Flip Some Cars on Amazon?
Next year, you’ll be able to buy a car on Amazon. How long before you can resell them? 🙂
Amazon recently entered a strategic partnership with Korean automaker Hyundai which will allow customers to directly on the AZ marketplace.
Image from Amazon
Customers who purchase a car on Amazon will have the option of having the car delivered or picking it up at a local dealership.
Other car manufacturers are expected to follow Hyundai’s lead and get on Amazon’s platform by next year.
Is it possible that one day soon all third-party sellers will have the opportunity to list and sell cars on Amazon too? Ebay’s been driving that market for years…
Buy with Prime App for Shopify Now Available to All Merchants
Previously an invite-only integration, Buy with Prime for Shopify is now open to all Shopify merchants who would like to use Amazon’s’ powerful fulfillment network.
The number of sellers using both Amazon and Shopify is increasing at higher rates every month.
Joy Is Shared
Amazon is seriously tugging on some heart strings with its latest holiday ad.
Watch the ad here.
Damn the ninjas cutting up onions in our hizzouse…
AI Caramba! This Week in AI + Ecomm
- Amazon Seller Messaging Assistant Coming Soon: Later this year, Amazon is launching Amazon Seller Messaging Assistant, an AI-powered tool which will help you respond to customer messages promptly and effectively.
- The Impact and Potential of AI Tech in the Amazon Selling Space: In this episode of the AM/PM podcast, ecommerce and Amazon expert Jo Lambadjieva talks about the transition from manual processes to AI-powered automation, the benefits of utilizing customer data, the current state of the AI landscape, major changes coming to Amazon, and AI-based ecommerce strategies.
- Etsy AI Bots Gone Wild? An Etsy seller is claiming that her ads were targeted by Etsy’s AI bots because she included “attractive pictures” of herself and uses benign words like “love” in her listings. She says that the AI bots added more than 3,000 sexual terms on her listing which caused her to pay for clicks on ads for people looking for adult content, negatively affect the SEO on her listings, and suffer from “moral” and “psychological” damages. Yikes.
Important Amazon Updates for Yo’ Bad Seller Self
New: Amazon Integrates ReturnGO to Multi-Channel Fulfillment
Returns management platform ReturnGO has been integrated by Amazon in its multi-channel fulfillment service to enable the automation and streamlining of reverse logistics for third-party sellers.
New: Transparency Counterfeit Protection
Amazon recently launched a new update that allows brands to use their products’ existing serial numbers to unlock Transparency counterfeit protections. Enrollment using your existing serial numbers takes less than two weeks, and ensures that only accurate and authentic products are shipped to your customers.
Learn more here.
New: Three New FREE Amazon Ad Courses in the Learning Console
Amazon has three new learning courses in the learning console to boost your business this holiday season:
- Recognize Growth Opportunities with Brand Metrics
- Drive Brand and Product Discoverability
- Promote Your Products with Deals, Events, and More…
Compliance: Amazon Pulling Out Seven Eye Drop Brands Due to FDA Warning
Amazon has already started pulling out seven eye drop brands from its marketplace because the Food and Drug Administration has classified these products as “unapproved new drugs”.
The seven eye drop brands are:
- Similasan Pink Eye Relief
- The Goodbye Company Pink Eye
- Can-C Eye Drops
- Optique-1 Eye Drops
- Oclu Med Eye Drops
- TRP Natural Eye Floaters Relief
- Manzanilla Sophia Chamomile Herbal Eye Drops
This Week in Seller School
Here is a roundup of learning resources for this week:
Blog Posts
- Your Guide to the Amazon Seller Payment Schedule by seller interactive
- Amazon Restricted Products Approval Process by AMZ Advisers
X (Twitter)
- How to Sell Discontinued Products by Clear the Shelf
Podcasts
- Last Minute Q4 Strategies to Boost Profits on Amazon by Full-Time FBA
- What is the Secret to Scale Up from 10 Amazon Sellers by The Next Top Amazon Seller
Upcoming Seller Events 📍
Here are a few upcoming industry events that you might be interested in. Slick that hair back and start mingling, playa!
Amazon Ads Webinar: Building Your Brand Identity with Amazon Ads (December 1, 2023) – Virtual
Learn how to increase awareness for your brand with brand-building solutions on Amazon.
Nashville eCommerce Summit (December 12, 2023) – Nashville, TN
“A one-day gathering of local eCommerce experts and decision-makers across retailers, brands, merchants, and solutions providers.
Titan Holiday Party (December 13 – Austin TX; December 15 – Clearwater, FL; December 21- Los Angeles, CA)
“Connect with other sellers, learn from each other, and form real relationships with people who share your goals.”
Other Quick Clicks
- Amazon refits first US site to switch from plastic delivery packaging to paper
- Amazon’s Project Kuiper satellites nail online orders from orbit
Thank you for reading. If you have any questions, comments or violent reactions, let us know below!
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