Here is your midweek jetpack of Amazon seller news, updates, and other useful clicks for your e-commerce business…
Prime Day 2.0 Fall Event
As you know, Q4 is the most crucial time of the year for maximizing sales and growing your Amazon business.
Rumor has it that Amazon is planning a “Prime Day Fall Event” that appears to be happening sometime in October this year. “Prime Day 2.0” is expected to feature a massive sale of electronics, apparel, sneakers and other items— and of course will drive up sales for all other popular categories.
Hopefully, this event will help kickstart a 2022 Q4 sales frenzy that blasts way past last year’s numbers.
Q4 FBA Inventory Deadlines (and Holidays)
Q4 Holiday shopping begins in October, so September is a great month to start stocking fulfillment centers with your inventory. Take note of these key dates:
- Holiday Shopping Season: October 1-January 1/ Send-in Date: Early September
- Halloween: October 31/ Send-in Date: September 3
- Black Friday and Cyber Monday: November 25-28/ Send-in Date: October 21 (must be processed by Nov 15)
Here is a fantastic list of all upcoming Q4 holidays and their target audiences courtesy of Printful.
Make sure to also review Amazon’s FBA Holiday Readiness Guide here.
13 Tips for Q4 Sellers From Other Sellers
A few years ago, Nate Mccallister from Entresource shared “13 Tips to Help Amazon Sellers Crush Q4” after surveying a large seller audience for their favorite tips. Even today, we think these tips are still valid and worth reviewing. Check them out here.
Is Your IPI Score Above 400?
Your IPI score is displayed in your dashboard, but you may have also received an email from Amazon informing you of it. If your IPI score is below the 400 threshold, you’ll be subject to restock and storage limits, as well as higher fees, come October 1 (unless you raise your score by Week 39.)
One of the ways you can boost your IPI score is by moving excess inventory. Check out episode 146 of the Full-Time FBA podcast to learn strategies that can help you move your excess inventory and raise your IPI score.
Defeating IP Complaint Monsters
Last week, Chris Grant released a Youtube video about identifying and dealing with IP (intellectual property) complaints. The 10-minute video teaches you how to identify brands which are most likely to file IP complaints, and how to effectively deal with IP complaints when you receive them.
2022 Amazon Developments and Selling Trends
Take a look at some of the most significant developments from Amazon this year (healthcare, FBA, grocery, advertising, gaming, and Alexa) and how they impact selling trends.
Updated List of Restricted Brands
Helium 10 recently updated its list of brands that require approval for selling via third-party sellers. Although we know these lists tend to be unofficial and still vary from account to account, they are still great for reference.
Other Quick Clicks
- Jeff Bezo’s startup hires top scientists to defeat death
- 10 Amazon Statistics: How they inform business decisions
- Amazon preparing for fully-electric drone delivery
- Amazon moves to block website it says sells fake 5-star feedback
- Majority of immune supplements bought on Amazon found to have labels that don’t match contents
- FDA slaps Amazon with a warning letter for selling OTC mole removal products
Thank you for reading. If you have any questions, comments or violent reactions, let us know below!
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