90 Days, Zero Tariffs: How Amazon Sellers Can Max Profit

Here is a quick roundup of seller snacks to munch on:

 

On Today’s Menu:

 

Let’s eat!  

 

 

US-China 90-Day Tariff Break – An Action Plan

 

Is the ice finally starting to thaw?

In what many view as a gesture of goodwill during the ongoing trade negotiations/death match, the US and China have agreed to temporarily slash tariffs by more than 50% for 90 days, to the surprise of many. 

“So for 90 days, we call it a trade truce…and then we arm-wrestle on live TV”

 

 

What exactly happened? 

After some tense back and forth, the US and China finally agreed to cool it down a bit. Both sides are cutting their tariffs in half on a bunch of stuff, including:

  • Consumer electronics
  • Machinery and components
  • Industrial materials

The changes kick in right away, and cover shipments arriving between May 12 and the end of August 2025. 

After that? If no new deal is made, it’s back to the old rates. So make the most of the break until it lasts!

 

What does this mean for Amazon sellers?

For Amazon sellers, this presents a brief window of opportunity. 

If you’re still sourcing from China, this 90-day tariff break can be a sweet little win.

You might see:

  • Better profit margins on affected ASINs
  • A chance to price more competitively on crowded listings
  • Some solid savings on big restock orders. 

Even a small drop – say 5-10% of your landed costs could shake up how you handle reorders, ACoS goals, and pricing strategy if you’re a high volume seller. 

 

Here are five things you can do during this 90-day tariff break:

  1. Figure Out How Much You’re Saving Per Unit – doing this will tell you where to focus your energy. Check your SKUs, and dig into your import history. Prepare your HS codes, recent invoices, and landed cost breakdowns to find out which of your products are actually going to be affected by the tariff cut. 
  2. Recalculate Your Profits – small shifts in tariffs can change your break-even ACoS, ideal price points, and promo strategy. Recalculate. 
  3. Speed Up Restocking Efforts – make a mental note – if you can get your stuff landed by mid-July, you win. This 90-day reprieve won’t last forever – start thinking about combining shipments to save cash, spending a bit more on faster ocean freight, and the SKUs you want to restock. 
  4. Start Renegotiating with Suppliers – now is the perfect time to call your supplier and start negotiating shared shipping costs, better MOQs or pricing, and more favorable payment terms. 
  5. Practice Prudence – while the picture looks glossy right now, there’s still NO guarantee that these lower tariff rates will stick around past August. For now, ignore those shiny things at the corner of your eye, and focus on SKUs that sell consistently, fit your market well, and can handle a bit of margin drama. 

At this point, there’s no need to totally redesign your supply chain. However, it’s time to get scrappy, move like your margins depend on it (well, they do), and squeeze every last penny from this tariff timeout. 

 

“Mayday! Mayday! It’s Already Holiday Prep Time for Amazon Sellers”

 

Just when you thought you could catch a quick breather, Amazon says, “Nope, it’s holiday prep time already.” 

 

 

Yup — May is the new September if you want to survive Q4 without your inventory (and sanity) getting annihilated.

 

Amazon’s New FBA Fee is Basically a Goldilocks Test

In 2024, Amazon rolled out a fresh FBA fee structure that punishes you if you send too much inventory… or not enough. The sweet spot? About four weeks’ worth of stock at a time. Miss the mark and you’ll get smacked with extra fees. Think of it as Amazon saying, “Forecast better, or pay up.”

 

Why May Matters: The Real Q4 Starts Now

If you’re manufacturing overseas or relying on longer lead times, May is your deadline to finalize those plans.

 Because:

  • If you don’t start now, your stuff won’t be in Amazon warehouses by late August.
  • If it’s not there by then, you’re gonna miss Prime Deals and the early holiday rush.
     

Translation: procrastinate now, regret later.

 

Logistics = Hunger Games

Even if you ace your forecasting, the holiday shipping crunch is real. In 2024, trucks were backed up trying to get into Amazon’s fulfillment centers. If your goods aren’t in the pipeline early, you risk watching your competitors rake in sales while you’re stuck refreshing your shipment tracker.

 

Adapt or Get Left Behind

Amazon’s new normal = plan early, stock smart, ship sooner.
Consumers expect fast delivery and in-stock everything. That means sellers like you need to act now—yes, in May—to win the holiday game later.

So yeah… fire up your spreadsheets, ping your supplier, and maybe kiss summer goodbye. If you want to sleigh the holiday season, it’s go time—now.

 

Essential Amazon Seller Updates Fo Yo’ Bad Self

 

 

 

The Future of Search: AI-Focused AEO

 

If you still think stuffing your content with keywords is the golden ticket, it’s time to dust off your optimization playbook. 

SEO, when asked for comments…

 


What’s AEO, and Why Should You Care?

Traditional SEO was all about getting your website to the top of search results by optimizing for keywords. But with the rise of AI chatbots like ChatGPT and Google’s Gemini, users are now asking questions and expecting direct answers, not a list of links. That’s where AEO comes in. It’s about crafting content that directly answers questions in a clear, concise, and conversational manner—just the way AI likes it.

 

The Shift Is Real

This isn’t just a passing trend. With AI becoming the go-to for information retrieval, optimizing for answer engines is becoming crucial. Brands that adapt to AEO are more likely to be featured in AI-generated responses, increasing their visibility and authority.

 

What This Means for Amazon Sellers

For Amazon sellers, this shift is more than just a buzzword—it’s a call to action. Here’s how AEO can impact your business:

  1. Product Listings: Ensure your product descriptions answer common customer questions directly. For example, instead of just listing features, explain how the product solves a problem or fits a need.
  2. Customer Reviews: Encourage satisfied customers to leave detailed reviews that answer potential buyers’ questions. These reviews can be a goldmine for AI engines looking for authentic user experiences.
  3. FAQs: Maintain a comprehensive FAQ section that addresses common inquiries about your products. This not only aids customers but also provides structured data that AI can easily digest.
  4. Content Creation: Consider creating blog posts or videos that answer broader questions related to your products. For instance, if you sell kitchen gadgets, a blog post on “How to Choose the Right Blender for Your Needs” can position you as an authority and provide content that AI might reference.

By adapting to AEO, you’re not just keeping up with the times—you’re staying ahead of the curve, ensuring that when AI assistants are asked about products in your niche, your offerings are front and center.

Read the full story here. 

 

UPS Out, FedEx In 

 

 

After seven years, Amazon and FedEx have rekindled their partnership with a multi-year agreement. This time, FedEx will handle the delivery of large packages to Amazon’s residential customers. Think big items like furniture, TVs, and other bulky goods that are a pain to ship. This move comes as UPS, Amazon’s previous go-to for such deliveries, announced plans to significantly scale back its Amazon business. 

 

What This Means for Amazon Sellers

  1. Improved Delivery for Oversized Items: If you sell large products, this partnership could mean more reliable and efficient deliveries to your customers. FedEx’s expertise in handling bulky items can enhance the customer experience.
  2. Potential Cost Benefits: The deal reportedly offers Amazon “cost favorability” compared to previous arrangements with UPS. While the specifics aren’t public, this could translate to better shipping rates for sellers in the long run.
  3. Diversified Shipping Options: With FedEx back in the mix, Amazon’s delivery network becomes more robust. This diversification can help mitigate risks associated with relying too heavily on a single carrier, especially during peak seasons.

 

Arbitrage Corner – OA Tips, Tricks and News

 

How Do You Remain Profitable? – One of our favorite threads on X the past week. Great source of information for any type of Amazon seller. 

Seller Snap X Boxem – Seller Snap and Boxem users, rejoice. Seller Snap’s new integration with Boxem just got launched, and now the costs between the two tools are easily synced to save you time.  

New Amazon Seller News Episode – stay informed and learn from the best. Great insight from Chris Grant (@cleartheshelf) on Section 3s and retailer invoices at the 1:00:03 mark. 

Want to Learn How to Do A2A Flips? – Want to add angles to your sourcing game? Saul (@SaulSellsStuff) is offering  30-day access to Flip Alert and his community to show you how trad sourcing combined with Amazon to Amazon flips is a superpower. 

Walmart Prep Center – any Walmart sellers here? If you are looking for help with WFS RA prep in or near Orlando, you can get in touch with Joey Wheeler (@Joeywheeler72). 

 

This Week in Seller School

 


Blog Posts

  • Father’s Day Selling Tips for Amazon Sellers: A Data-Driven Approach by Seller Snap
  • Optimizing Fulfillment Strategies Amid Amazon Logistic Changes in 2025 by Rosenbaum & Segall, P.C. 
  • Amazon SEO Best Practices: How to Rank #1 in Amazon Search Results in 2025 by Landing Cube

 

Podcasts

 

Free Downloads

  • How to Strategically Price during High-Traffic Sales Events by Feedvisor

 

Other Quick Clicks

 

 

Meme of the Week comes from Chris Grant (@cleartheshelf)

 

 

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